One of APAL's key commercial activities is to manage the trademarks for Pink Lady™ and Sundowner™ apples and associated products in the majority of countries around the world where the trademarks are registered.
The Pink Lady™ trademark is one of the great success stories of the fruit industry. Applied originally to apples of the Cripps Pink variety, the Pink Lady™ trademark and the associated Flowing Heart™ logo is now used under licence across four continents on a range of food products.
In October 2001, the International Pink Lady Alliance Limited was established as a company under Corporations Law in Victoria, Australia. APAL along with the principal trademark licensees and growers from Australia, Argentina, Chile, Europe, New Zealand, South Africa and the United States were the initial representatives on the International Pink Lady Alliance Limited (IPLA).
For information on management of trademarks in the UK and Europe please see the following links:
Prevar™ is a company designed to globally develop and commercialise new and innovative apple and pear varieties. It also expects to play an important role in helping to increase the global per capita consumption of apples and pears.
You can get more information and details from the Prevar website at the following link http://www.yellow.co.nz/site/prevar/index.html
