Marketing Programs

Australian apple and pear growers pay a levy to fund marketing programs that encourage the consumption of apples and pears. The marketing funds are managed by Horticulture Australia Ltd (HAL) and the programs are developed by HAL in conjunction with APAL. HAL manages the implementation of the programs.

The overwhelming focus of the marketing campaigns is on the domestic market, but apple and pear funding does support efforts to improve Australia's image as a source of high quality fruit and vegetables for the international market place.

 

Downloads	PDF
2008 Apples Marketing Program
2008 Pears Marketing Program

Previous Programs

Downloads	PDF
2007 Apples Marketing Program
2007 Pears Marketing Program

 

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