As part of the export strategy to raise the profile of Australian horticulture, Horticulture Australia Limited (HAL) is managing stands at major trade exhibitions to promote Australian horticultural produce including Citrus, Table Grapes, Apples & Pears, Macadamia Nuts, Summerfruit, Mangoes and Avocados. Under the Australian brand, the stands are a powerful promotion tool to the captive audience of food and produce buyers and attract strong interest with Australian produce on display and available for tasting. Significantly the stands also provide an environment for exporters to participate and trade, generating new and renewed business for the participating industries.
The world's largest fresh produce trade exhibition has become the world meeting place for the industry with more that 1200 exhibitors and 30,000 visitors from 95 countries.
The largest food exhibition in Asia and a gateway to China, HAL is managing a stand at HOFEX and invites interested exporters to participate and help showcase Australian fruit to Asian buyers and remind them of our counter seasonal capability.
This new exhibition builds on the success of the European parent and launched in Asia in 2007. HAL is planning a large stand to feature Australian produce in the Asian market place - home to 68 per cent of Australian exports. Interested exporters will be invited to participate.
