As part of the export strategy to raise the profile of Australian horticulture, Horticulture Australia Limited (HAL) manages stands at major trade exhibitions to promote Australian horticultural produce including citrus, table grapes, apples & pears, macadamia nuts, summerfruit, mangoes and avocados.Â Under the Australian brand, the stands are a powerful promotion tool to the captive audience of food and produce buyers and attract strong interest with Australian produce on display and available for tasting. Significantly, the stands also provide an environment for exporters to participate and trade, generating new and renewed business for the participating industries.
The world's largest fresh produce trade exhibition has become the world meeting place for the industry with more than 1,200 exhibitors and 80,000 visitors from more than 95 countries.
This new exhibition builds on the success of the European parent and launched in Asia in 2007. HAL is planning a large stand to feature Australian produce in the Asian market place - home to 68 per cent of Australian exports. Interested exporters will be invited to participate.